Managing Salesforce Marketing Workshop
Type Web or On-Site
Duration 2 Hours
Fee $400 for up to 4 students
Audience Administrators, Marketing Users & Campaign Managers
Prerequisites Strong working knowledge of Salesforce
   

 

Instructor

 

 

 

Intended for Salesforce Marketing users and administrators, this workshop provides hands-on lab sessions and instruction on campaigns and leads. The course also discusses the basics of setting up Web-to-Lead functionality.

Topics

  • Overview of Lead processing and marketing Campaigns
  • Defining Lead Sources
  • Creating and managing Campaigns
  • Importing Leads and creating Queues
  • Lead auto-assignment rules
  • Converting Leads
  • Capturing Leads from your Web site
  • Tracking and reporting on Campaigns and Leads
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