Managing Salesforce Marketing Workshop
| Type | Web or On-Site |
| Duration | 2 Hours |
| Fee | $400 for up to 4 students |
| Audience | Administrators, Marketing Users & Campaign Managers |
| Prerequisites | Strong working knowledge of Salesforce |
Intended for Salesforce Marketing users and administrators, this workshop provides hands-on lab sessions and instruction on campaigns and leads. The course also discusses the basics of setting up Web-to-Lead functionality.
Topics
- Overview of Lead processing and marketing Campaigns
- Defining Lead Sources
- Creating and managing Campaigns
- Importing Leads and creating Queues
- Lead auto-assignment rules
- Converting Leads
- Capturing Leads from your Web site
- Tracking and reporting on Campaigns and Leads
