Intended for salesforce.com Marketing users and administrators, this workshop provides hands-on lab sessions and instruction on campaigns and leads. The course also discusses the basics of setting up Web-to-Lead functionality.

Topics

• Overview of lead processing and marketing campaigns
• Defining lead sources
• Creating and managing campaigns
• Importing leads and creating queues
• Lead auto-assignment rules
• Converting leads
• Capturing leads from your Web site
• Tracking and reporting on campaigns and leads