Managing Salesforce.com Marketing Workshop
Type On-Site
Duration 2 Hours
Fee $350
Audience Administrators, Marketing Users & Campaign Managers
Prerequisites Strong working knowledge of Salesforce.com
   

 

Instructor

 

 

 

Intended for salesforce.com Marketing users and administrators, this workshop provides hands-on lab sessions and instruction on campaigns and leads. The course also discusses the basics of setting up Web-to-Lead functionality.

Topics

  • Overview of lead processing and marketing campaigns
  • Defining lead sources
  • Creating and managing campaigns
  • Importing leads and creating queues
  • Lead auto-assignment rules
  • Converting leads
  • Capturing leads from your Web site
  • Tracking and reporting on campaigns and leads
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